IN THE NEWS
Liz Wainger and Wainger Group make news.
As experts and thought leaders, Wainger Group and its founder and president, Liz Wainger, are frequently profiled and consulted for insights in news media and other digital and print outlets. Here are some of our most recent headline-making appearances.
“Wainger’s Rockville-based PR firm focuses as much on helping clients communicate internally as it does to the outside world. Building visibility and getting media hits are nice, but they won’t happen if your company’s stakeholders don’t have a good grasp of who you are …”
“Liz closes the gap for companies and nonprofits that want to invest, not just in the development of an external brand, but in an internal organizational unity that assures that every team member can understand, articulate, and live the brand identity every day…”
On a dark and stormy night, while dining in a high-end chain restaurant, the fire alarm went off. What happened next revealed an enterprise that either lacked a crisis plan or was totally absent crisis training–or both. The waiters stood around, chuckled, and said it was a false alarm.
There is an epidemic of outrage going around. Politicians on both the right and left rale against rivals in their own party, as well as the opposition. People on each side of every issue, from guns to police protocols to health care to education, rant and rave. Social media feeds on Facebook….
No matter what our endeavor, whether we are making mobile phones or enhancing the mobility of someone with a disability, we all seek to create value for those we serve. And yet, so many worthy ventures and causes don’t get traction because the people behind them struggle….