THE TEAM

Wainger Group harnesses the power of communications, business, and technology with uniquely paired strategies that help build strong companies and organizations.

Founded by Liz Wainger in 2000, Wainger Group employs a network of strategic alliances to bring together an experienced and proven team for each client engagement—a team that is solely dedicated to your success. Fusing knowledge and backgrounds in communications, journalism, business, and technology, Wainger Group’s multi-disciplinary team lets you make sense of the many options available to you, so that you communicate more effectively and are able to build revenue, inspire change, and foster brand loyalty.


Liz Wainger, President, CPF

is a strategist, consultant, executive coach and public speaker whose career spans more than 20 years in public relations, marketing communications and journalism. At Wainger Group, she has worked with a variety of corporate and nonprofit clients providing support in all aspects of communications, from strategic communications planning and messaging to website development, to internal organizational alignment, corporate branding and visibility, to media and spokesperson training. She is a Certified Professional Facilitator, an elite distinction awarded only to the most experienced and rigorously trained. Prior to founding her firm in June of 2000, Liz was Director of Communications for the Morino Institute/Morino Group in Reston, Va. She has also held senior communications positions at The National Trust for Historic Preservation and The American Institute of Architects, where she directed national media and advertising campaigns. She also was a reporter at The Washington Post on the Metro and Style desks. Liz blogs regularly for the Huffington Post and her work has appeared in the Washington Business Journal and Washington Post, along with numerous professional publications. In 2015, Liz was named to the elite cohort selected by the Washington Business Journal for its “Women Who Mean Business” honors.

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Carol Esler Ochs, Public Relations Specialist

is an award-winning writer, editor, voice-over artist and public relations practitioner. She spent more than 17 years at The Associated Press, including many years as Chief Supervisor of the AP’s Broadcast News Center in Washington, DC, overseeing a staff of 70 producing national and international news, sports, business and entertainment content for the AP’s radio network and national wire services, serving thousands of radio and television stations across the country. She has served as a Public Information Officer for Northern Virginia Community College and produced voice-overs for organizations such as the California Highway Patrol and Fairfax County Park Authority. She also has freelanced articles for The Washington Post, Livestrong.com and other online publications and currently writes and edits The Urban Transportation Monitor.

Norma Kelly, Media Relations Specialist

has more than 11 years of experience providing strategic counsel and expert media relations and has held positions with several high profile public relations firms. She has secured top national and regional media placements for her clients including coverage in: Associated Press, Baltimore Sun, Washington Post, WAMU, The New York Times, Wall Street Journal, Reuters, New York Post, Newsweek, Bloomberg radio, Good Morning America Now, CBS Early Show, and many other print, broadcast, online and radio outlets.