Email concept with laptop ang girl hands

Email: The Most Dangerous Form of Communication

Liz Wainger Corporate Communications, Marketing, Writing for Business Leave a Comment

Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars. And their efforts to get it become more aggressive and intrusive every day. My in-box runneth over with spam …

Emoticons set

Don’t Let the Emoji Get the Best Of You

Liz Wainger Writing and Editing Leave a Comment

A few years ago, I heard an NPR story about a man who had translated Herman Melville’s Moby Dick into emoji.  It seemed yet another cruel assault on the English language and, for that matter, on language in general. For thousands of years, we humans have been perfecting our means of expression.  Our communications built from pictograms and hieroglyphics became …


Communicate Value on This Organizational Diet

Liz Wainger Branding Leave a Comment

No matter what our endeavor, whether we are making mobile phones or enhancing the mobility of someone with a disability, we all seek to create value for those we serve.  And yet, so many worthy ventures and causes don’t get traction because the people behind them struggle to say what their audience most needs and wants to hear—that is, why …


Now is the Time for a Communications Plan

Liz Wainger Communications Planning, Corporate Communications Leave a Comment

It’s that time of year again.  Communications planning time!  Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months. Operating without a communications plan is like driving to an …

Two Words Packing Communications Punch

Liz Wainger Corporate Communications Leave a Comment

Several years ago, a colleague asked me to do an informational interview with a young woman who was thinking about getting into public relations. Happy to do this as a favor to a helpful colleague, I met with the young woman on a Saturday, answered her questions, and gave her the names of a few others to contact. I never …