Wainger Group helps you close communications gaps, illuminate your value, build visibility, and circle your team around your mission and performance objectives.
Here are just a few of our success stories.
Robert Wood Johnson Foundation
Liz Wainger and her colleagues consistently bring smart, strategic communications thinking to any challenge. They are focused and make the best use of resources, when it comes to tapping new audiences that may be valuable allies. [Wainger Group] is extremely collaborative and responsive, and is always looking for ways that we can enhance our communications impact. -Susan Promislo, Former Communications Officer, Robert Wood Johnson Foundation’s Pioneer Portfolio
Strategy/Management Public Relations/Collaboration
[Wainger Group] has been an invaluable communications partner for more than a decade. Liz (Wainger) is smart, strategic and has an intuitive ability to shape a story for the press. She has had a discernible impact on the CBRE brand in the greater Washington, D.C., and Florida markets. -Steve Iaco, Senior Managing Director, Corporate Communications, CBRE
CBRE and its team are regularly called upon as sources by the media, and its quarterly research reports are widely utilized by reporters. WG’s success led to an invitation to Liz Wainger to speak at the company’s World Conference, attended by the firm’s global communications staff and consultants, to present a case study on driving success through the creation of a dynamic public relations and communications program. WG was also retained by the firm’s Florida and Los Angeles markets to provide communications strategy and media relations support.
RCLCO/St. Elizabeths East
Message Transformation and Engagement
Wainger Group is, bar none, the best in the business when it comes to communications, media strategy, messaging, and outreach…[and] extraordinarily thoughtful in their approach to each engagement. I would highly recommend them to anyone. -Shyam Kannan, Principal and Director of Public Strategies (2012), RCLCO
Washington DC’s Office of the Deputy Mayor for Planning and Economic Development (DMPED) engaged RCLCO/Wainger Group as it was preparing to release an RFP to find a developer for the first phase of development of the St. Elizabeths East campus. Wainger Group (WG) was retained to help create compelling messaging, develop content for a new website, and provide community outreach and media relations support to reverse longstanding misperceptions held by both the surrounding community and the region’s development industry, and effectively communicate the promise and potential of this project. Because the campus had been a restricted site for use by the City’s Psychiatric Hospital, few people—and virtually none from the surrounding residential and business communities—had ever had a chance to experience its beauty and appreciate its historic significance. Several media stories in the months leading up to our engagement reinforced these perceptions and misinformation.
Working with the project team, which included representatives from DMPED and multiple consultants, Wainger Group developed compelling and clear messaging to articulate the promise and potential of the project, as well as articulate and illuminate development plans. WG also developed a communications strategy that included both traditional and social media outreach to support a series of activation events held onsite to open up this extraordinary historic campus to the surrounding community and the public. WG provided recommendations to DMPED staff and consultants on additional approaches to engage with community such as connecting to faith-based organizations and identifying and engaging influential leaders within Ward 8. And WG re-architected the project’s existing website and created new content to tell the story. WG also provided coaching to DMPED on speeches and remarks prior to activation events. To meet the client’s deadlines, this project was fast tracked.
The carefully crafted and executed community outreach and media/social media strategy resulted in a half page on the front of the Washington Post’s Metro section that portrayed the project and the City positively. Despite the timing of the story during a time when the Mayor was under fire, the media coverage in newspapers, major radio and television stations, and influential blogs and social media sites captured key messages that DMPED sought to communicate. Partnerships were also formed with community media that led to positive stories and advertising was placed in key media that helped draw people to the site activation events. The resulting buzz from the community and media outreach and advertising was instrumental in helping shift perceptions and create a positive climate as the agency headed into the release of the RFP.
Articulating a Unified Future through Facilitation
We made incredible progress and breakthroughs in our one-day strategy session with Wainger Group….As a result of our session, we now have a laser-focused business strategy that will target our resources and win sales. I highly recommend Wainger Group’s facilitated strategy sessions! -L.H., Confidential Client
A technology/communications firm was in the midst of a strategic planning process to chart its future. The changing economy as well shifts in the firm’s target clientele required the company to think about how it must be positioned for the future. Wainger Group was retained to facilitate a day-long session with the company’s management team.
Working with senior leadership, WG designed a one-day retreat to encourage new thinking and approaches. The facilitated session design included exercises and structured discussion to engage both right and left brain thinking, promote teamwork, and uncover the innovative thoughts of participants.
Wainger Group facilitated a discussion that enabled the senior leadership team to better articulate the company’s value proposition and identify new marketing targets and opportunities that build on the firm’s success and innovative processes. The session also helped unite the leadership team around a common goal and enabled them to break through a logjam to create a sound business strategy for the future.