Training: Getting Your Point Across

Wainger Group offers a range of training to help you get your point across.


Training Categories

Writing Right Series
Prism of Value Series
Influence & Persuasion Series

Writing Right Series

Before Hitting Send: How to Write Better Emails

Email has become the most common way to communicate.  Are your emails getting the responses you want?  Are people understanding and hearing what you are saying?  Are you spending more time than you’d like writing and responding to emails rather than doing your job? This workshop will help you craft more effective emails that get better results and save you and your recipient time and effort and stave off misunderstandings.

In this training session, participants will sharpen their ability to write clear and concise emails and other business correspondence to have greater impact.  The focus of this workshop is on business writing basics: how to grab attention, get to the point quickly, use the right words, avoid grammatical mistakes and build writing confidence.

Participants will leave this interactive workshop with:

  • An understanding of what and what not to put in email
  • Techniques for writing great subject lines
  • Techniques to organize ideas to structure better emails
  • Techniques for removing the clutter to write shorter
  • Attention grabbing tips and techniques
  • Ways to write persuasively
  • Using email to build loyalty
  • Timing and frequency
  • Grammar basics, including 25 Common Grammatical Errors and How to Avoid Them
  • The 5 Things to Do Before Hitting Send

Competencies: Written communication
Level: Basic, aimed at employees whose jobs do not involve a lot of writing or require writing competence
Length: ½ day

Contact us for rates and available dates. Insert “Better Emails” in the subject line along with your name and the best way to contact you.

info@waingergroup.com

Writing for Impact

Is your writing holding you back? Does it take you hours to compose a memo or report? Do you wish people would pay more attention to what you write? In this workshop, participants will learn to harness the power of the written word—without stress or strain. Sharpen your ability to write clearly and concisely so that you make your words matter and deliver your messages with maximum impact. The focus of this workshop is improving business writing: how to grab attention, how to make your points effectively, how to get to the point quickly, and build writing confidence.

Participants will leave this customized, interactive workshop with a Roadmap for Writing Success.

In this workshop you will learn.

  • Ways to Hone in on Your Objective
  • How to Put Your Meaning into the Right Words
  • The 10 Commandments for Effective Writing
  • Avoiding Common Writing Mistakes
  • How to be Bold and Brief
  • Painting Pictures with Words

Competencies: Message Development, Personal and Organizational Branding
Level: Business and nonprofit professionals at all levels who seek to better articulate their value.
Length: half-day and full-day workshops available

Contact us for rates and available dates. Insert “Writing for Impact” in the subject line along with your name and the best way to contact you.

info@waingergroup.com

Prism of Value Series

How to Communicate Your Value

Are you missing out of opportunities because people don’t understand the value you bring? Too often people suffer from “the list-maker syndrome.” Instead of talking about results achieved or problems solved, they offer lists of their products, services, and attributes and, in the end, undervalue who they are and what they contribute.

In this lively, interactive workshop, you learn how to move from “list-speak” to” value speak,” to build a strong personal or organizational brand that engages and connects with the people who matter most to your success.

Topics to be covered include:

  • Seeing the World through a Prism of Value
  • Uncovering Your True Value
  • Understanding the Yin and Yang of Value
  • Translating your Value So Others See and Appreciate It
  • Effective Storytelling and Use of Language
  • Messages that Speak Value
  • Living your Value

Competencies: Message Development, Personal and Organizational Branding
Level: For business and nonprofit professionals at all levels who want to articulate their value more effectively.Basic
Length: Half- and Full-Day Workshops Available

Contact us for rates and available dates. Insert “Value Speak” in the subject line along with your name and the best way to contact you.

info@waingergroup.com

Influence and Persuasion

Don’t Just Talk: Influence!

It’s 4 p.m. and a reporter calls and wants information on a confidential negotiation that has been leaked to the media. Or, your boss asks you to make a presentation to your Board or Executive Committee about the program you are launching. Perhaps a major donor has called to ask for a tour of your new neighborhood service center to understand what has been done with her gift.

In each of these situations, you are called upon to present information and answer questions under pressure. Will you get your point across? Will you be heard and understood the way you intend? Will you motivate others to act?

In this training session, you will learn how to make your case with confidence and avoid the common mistakes that lead to embarrassing blunders, bloopers, and faux pas. Learn how to hone your message, create memorable, clear and compelling talking points, anticipate hard and uncomfortable questions, and develop strategies to maintain control of the conversation firmly and gracefully.

Participants will leave this interactive workshop with:

  • The Fundamentals of Persuasion
  • A framework for developing messages with impact that are comfortable for you to deliver
  • Techniques for asking the right questions up front so you can frame your messages and response
  • 10 Commandments for a Great Spokesperson
  • Tips for better storytelling to support and enhance your messages
  • Strategies for how to to manage and control the conversation using techniques such as bridging, flagging, deflecting, and reframing questions, so you tell the story you want to tell
  • Techniques for staying calm under pressure

Competencies: Spokesperson Development, Messaging
Level: Intermediate to Advanced: Managers, mid-level and above, who want to improve their ability to persuade and influence or are called upon to be spokespeople, including business and non-profit leadership in marketing, sales, development, finance and program/product development. 
Length: Half- and Full-Day Workshops Available

Contact us for rates and available dates. Insert “Influence” in the subject line along with your name and the best way to contact you.

info@waingergroup.com