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Avoid the 7 Deadly Media Relations Sins

Liz Wainger Corporate Communications, Media Relations Leave a Comment

Photo: Courtesy of Laura Ewan Earlier this week, I had the great pleasure of speaking to the Society of Marketing Professionals DC Chapter about how to pitch the media.  Most of the people in the room were primarily focused on marketing and business development.  Media relations  is a specialized area of public relations; however marketing skills can be transferable.  Marketers understand …

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Don’t Let An Algorithm Exploit Your Story

Liz Wainger Communication Leave a Comment

We don’t often consider the ethics of telling our story.   Mother’s Day email reminders opened my eyes to the challenges of storytelling in the digital age.  Not long after my mom died in April last year, an email came from the local florist reminding me to send flowers.  Mother’s Day was around the corner.  There were also the pop-ups …


The Right Way to Apologize When You Have Done Wrong

Liz Wainger Crisis Communications Planning, Public Relations-PR Leave a Comment

There is a right way and a wrong way to apologize.  A poorly executed apology can make a bad situation worse. United Airlines is facing one of the worst PR disasters in corporate communications history—a textbook case of what not to do, with something approximating an appropriate apology coming only after United’s stock price plummeted and public outrage spiked to …

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The Power of Communicating in Shades of Gray

Liz Wainger Message Development Leave a Comment

I don’t know about you but I am tired of a black and white world that squeezes out the shades of gray. We live in a culture where everything seems to be “either/or.”  It is us vs. them.  For or against.  My way or the highway.  Fragmentation and confrontation occurs in every aspect of our lives. We stare at each …

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Avoid the Porosity of Information Trap

Liz Wainger Message Development Leave a Comment

Information about our organizations and our employees flows freely across the Internet in ways we don’t expect.  A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor. But they didn’t want to mention Susan’s previous work history in the announcement. They had decided they …